New Balance | JD Sports
A new campaign for New Balance with JD Sports, built around a relaxed, spontaneous day in the city. The brief was to create a film with the warmth and energy of a European summer following friends as they meet for coffee, explore the streets and move naturally through the day. Shot handheld with a mix of lenses, the film embraces an observational, effortless feel, allowing the movement, styling and environment to shape the moment.
Shot, edited and colour graded in-house at Naive Studio, with a focus on natural movement, considered framing and a cinematic finish that feels authentic to the brand.
Director: NAIVE / DP: Jonathan Edwards / Photography: Jakub Taylor / Agency: Water Creative
