SaySky | Flow
Find your FLOW, whatever the terrain. Road running and Trail Running may share one word in common but contrasting terrain requires a different toolkit and mentality. From cadence to elevation, supershoes to fuel filled packs. Who would win in a race from the city to the sea on the volcanic island of Lanzarote? What happens when road forged speed meets the mountains? When mountain moulded legs hit the tarmac? No devices, just running.
This projects' aim was to highlight the shared benefit of the Flow collection whatever the terrain. This super light weight and quietly technical collection is designed for speed and utility. It features only what is absolutely necessary. In contrast to the typical technical marketing, this project aims to shine light on the raw human nature of running that the FLOW collection amplifies. A tool to help you find your Flow when running. Have you ever felt like you could just keep running? Like your stride is in sync with your favourite song? The sum total of preparation and seemingly perfect conditions. Find your FLOW whatever the terrain.
Directors: NAIVE & Will Dean / DOP: Jonathan Edwards / Concept: Will Dean
